Since 2020, Hasham has been engaged with inside sales transformations for some of the largest distributors in North America. He built outbound inside teams that supported hundreds of branches, national accounts, and global programs by — delivering measurable growth and evolving legacy field sales models into scalable, digital-first commercial engines.
“After building and scaling high-performing inside sales teams from scratch, I saw a clear opportunity to help other distributors do the same,” said Ali Hasham, Founder & CEO of Revenue Optics. “Now I’m doing it from the outside by guiding companies on how to use AI in their inside sales teams to grow faster and deliver consistent results.”
At one of his companies, Hasham deployed Proton.ai, a generative AI platform purpose-built for distribution. The tool equipped reps with real-time customer insights, predictive product recommendations, and intelligent next-best-action guidance to — enable smarter, faster, and more targeted outbound sales calls.
“Distributors are under pressure from shrinking margins, rising customer demands, and outdated sales models that limit growth,” said Ali Hasham, Founder and CEO of Revenue Optics. “A proactive inside sales team coupled with AI gives the visibility and focus they need to respond faster, prioritize the right accounts, and uncover opportunities they’d otherwise miss. When inside sales is set up to do this well, it becomes one of the most powerful levers distributors have to drive growth.”
Revenue Optics partners with private equity firms and mid-market B2B distributors to stand up inside sales teams that are proactive growth drivers instead of reactive order-takers. The firm brings deep expertise in team design, outbound strategy, CRM and AI integration, and go-to-market execution tailored specifically to the B2B distribution landscape.
About Revenue Optics
Revenue Optics is a sales transformation consulting firm helping B2B distributors build proactive, AI-enabled inside sales teams that generate net new demand and drive double-digit organic growth. Founded by Ali Hasham, — who has led three enterprise-level inside sales team buildouts across North America, — the firm equips companies with the tools, talent, and execution strategy needed to modernize their commercial engine. Prior to launching Revenue Optics, Hasham served as Vice President of Sales Excellence for North America at Motion Industries, Director of Business Development at WESCO International, and Director of Business Development at TruckPro. At each company, he successfully built and scaled inside sales teams, supported hundreds of field locations and national accounts, and delivered impactful, enterprise-level growth.
Learn more at www.revenueoptics.com.
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Ali Hasham
Founder & CEO, Revenue Optics
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(901) 820-4450
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Source: Revenue Optics
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